---
title: "Why Reputation Matters"
url: https://reputationmatterswebinar.com/programme/why-reputation-matters/
description: "Session record for the on-demand webinar Why Reputation Matters, a conversation between Michael Tarter of Reputation.com and Dave Schneider of Red Wing Shoes."
---

# Why Reputation Matters

In today’s “feedback economy,” the experiences people have with your brand throughout the entire customer journey—online and onsite—have a direct impact on future revenue.

**Watch this on-demand webinar** from Google Cloud and Reputation.com to learn actionable insights from real-world examples.

Join industry expert Michael Tarter, Director, Retail Strategy at Reputation.com, for a conversation with Dave Schneider, Chief Marketing Officer at Red Wing Shoes, on why reputation and experience management is critically important to retailers.

## Programme segments

Michael and Dave’s discussion will cover topics important to retailers today, including:

- How to listen to feedback from customers and employees and take action on their insights
- The impact that online reputation has on customer acquisition and retention
- How to win in the feedback economy

## About the experts

- [Michael Tarter](https://reputationmatterswebinar.com/speakers/michael-tarter/), Director, Retail Strategy, Reputation.com
- [Dave Schneider](https://reputationmatterswebinar.com/speakers/dave-schneider/), Chief Marketing Officer, Red Wing Shoes

[← Back to the programme](https://reputationmatterswebinar.com/#programme)